06/10/2009

Jonny Hardstaff Lecture



Jonny's lecture left me inspired. I loved his honesty.

Unlike alot of the guest lecturers that come to show their work Jonny presented his "underwear" as in his sketchbooks and starting points for his work, this meant you could see the development of his work from a spark of an idea to the final polished piece. 


He trained at St Martin's, graduated in '92 with no software knowledge. His sketchbooks are gorgeous full of page upon page of doodles and graphics. Storyboards, drawings, freeforms, making the drawings move, the detail in the drawing.
"history of gaming"
timeline -->
movement retro feel
wow! that wasn't the same as we'd found on Thursday in the studio made for himself + playstation(sony) grabbed onto it. playful theme > target it into something


that drawings, doodles can become something bigger and come together


"future of gaming" they got silence as a response positioned ps as dangerous anti corporation
sony couldn't openly want it meant they could put it anywhere.


recent commerial, heavily crafted
all elements from the sketchbooks
love/hate relationship with corporations
rollerball - individuality/not having a master/taking "presets" and breaking/bending them
do you expect us to be the good guy?


orange print - brilliance
lovely and scottish "gentle" resurring 
paint "plenty" more flowing
manipulation as designers what we have to do
go deep into black Jeff Coon
absence of meaning


radiohead video - Tom Yorke allowed Jonny just to do what he wanted tracks merged together


graphic is a sensation a whole set


playful > making something you want > getting on with it - semotics > what does it do to you > do you make people think 


Norman Klein Verticans of Vegas - History of graphic effects


Graphic design as a weapon as art - John Hartfield 
Design holds everything together